#AscendB2B
Ascend B2B 2020
Free Virtual Event
August 25-26, 2020
Start Time 9am CDT
Register for free

Speakers

Keynote

Matt Heinz

President

Heinz Marketing

Keynote

Nora McInerny

Host

Terrible Thanks for Asking Podcast

Featured

Mary Shea

Principal Analyst

Forrester

Gaita Marie Mompoint

Sr. Manager, Marketing Technology

Silicon Valley Bank

Twilla Duvall

VP of Internet Services

Central Bancompany

Tony Lucia

President

APi Distribution

Sharon Shepard

Director, Digital Marketing

Optos

Jason Brooks

Solutions Architect

Southwest Airlines Pilots Association

Uttiya Basu

Senior Project Manager

Caliber Home Loans

Kim Oliver

eCommerce Product Data Specialist

Van Meter Inc

Evan Fratzke

Program Manager – Digital Marketing and eCommerce

Van Meter

Ryan J Dew, J.D

Senior Director, Marketing

Brasseler USA

Charles Bennett

Director of SEO & Web Strategy

Allied Wire & Cable

Don Kruszewski

Vice President Operations

Temperature Equipment Corporation

Miguel Armenta

eBusiness Director

Royal Canin USA

Arnaud Le Chatelier

Director of Sales and Marketing

Dillon Supply Company

Todd Eber

Director of Marketing

Dakota Supply Group

Todd Sisson

Digital Commerce Manager

Dakota Supply Group

Karmen Wilhelm

Vice President of Marketing

Van Meter

Nate Wotruba

Director of IT Services

Amerhart

Matt Hanlon

Applied Innovation & Technology Manager

Source Atlantic

Julian Billups

Global Head of Web and Web Strategy

Genpact

Terence Murray

Digital Transformation Leader

Sonance

Staci Otradovec

Ecommerce Manager

First Supply

Gabie Boko

Global Vice President Digital

Hewlett Packard Enterprise

Deepti Bitra

Director, Digital Optimization and Intelligence

ServiceNow

David Weiss

President

Partsmaster

Jeff Pratt

Commerce Experience Practice Director

Verndale

Bernard Dahl

Creative Director

Absolunet

Joe Albrecht

Chief Executive Officer

Xngage

Vinay Rane

Co-Founder & President

Adapty

John Castro

Director

XCentium

Mike Bernard

Head of Audience and Product Marketing

Episerver

Ed Barrow

VP Strategy

Episerver

Chris Purcell

Product Strategy Manager

Episerver

Thressa Gustafson

Sr. Customer Success Manager

Episerver

Eddy Dugan

Sr. Solution Architect

Episerver

Nate Barad

Director, Product Marketing

Episerver

Leah Webster

Sr. Customer Success Manager

Episerver

Wendy Johnson

Director, Customer Success Manager

Episerver

John Field

Product Marketing Manager

Episerver

Deane Barker

Sr. Director of Content Management Strategy

Episerver

Kirsten Allegri Williams

Chief Marketing Officer

Episerver

Alex Atzberger

Chief Executive Officer

Episerver

Sue Bergamo

Chief Information & Chief Security Officer

Episerver

Kevin Li

Sr. Director – Analytics & Personalization Strategy

Episerver

Trevor Pope

Director, Solution Consultant

Episerver

Jeff Natzke

Associate VP, Product – Commerce

Episerver

Amberly Dressler

Sr. Corporate and Executive Communications Manager

Episerver

Justin Anovick

Chief Product Officer

Episerver

Chris Vafiadas

Senior Solution Architect

Episerver

David Bowen

VP Product Management

Episerver

Agenda

From tactical sessions like getting more out of your ecommerce website, to inspirational sessions about redefining resilience, there’s something for everyone. We’ll have two tracks running simultaneously, with an on demand library full of deep dives into technology and partner case studies. Here’s a summary of what’s in store:

*All times are Central Daylight Time

Day 1 – August 25th

9 a.m.

Welcome/Virtual Tour

9:30 a.m.

How to Get Even Your Most Tech-Averse Customers Onboarded to eCommerce

How Financial Services Companies Serve Customers in Difficult Times

10 a.m.

The Future of Digital Content Delivery

Digital Transformation as an Organizational Initiative – Presented by Verndale

10:30 a.m.

Keynote – Sales and Marketing Alignment with Matt Heinz

11:15 a.m.

Exhibit Hall Exploration

11:30 a.m.

How Investing in Digital Became the #1 Revenue Opportunity for Dakota Supply Group Overnight

Customer Experience Never Stops

12:00 p.m.

The Right Technology with the Right Mindset

Global Survey: How to Close the B2B Customer-Centricity Gap

12:30 p.m.

Exhibit Hall Exploration

12:45 p.m.

Marketing Panel Moderated by Episerver CMO, Kirsten Allegri Williams

1:15 p.m.

Closing Remarks with Alex Atzberger, Episerver CEO

Day 2 – August 26th

9 a.m.

Welcome

9:30 a.m.

Get eCommerce Working for You, No Salaries Attached

The ROI of Intelligence Cloud – Deep Dive into Forrester’s Total Economic Impact Report

10 a.m.

Featured – The Changing Nature of B2B Sales with Mary Shea of Forrester

Where Everybody Knows Your Name: The Power of Tribal Content Marketing

10:30 a.m.

Exhibit Hall Exploration

10:45 a.m.

Executive Leadership Panel Moderated by Episerver CEO, Alex Atzberger

11:15 a.m.

Voice of Customer Methods for Creating a Superior Customer Experience

Delivering 1:1 B2B Digital Experience in a Regulatory World

11:45 a.m.

Everything You Need to Know About Episerver’s B2B Product Roadmap

12:30 p.m..

Exhibit Hall Exploration

12:45 p.m.

Keynote – Redefining Resilience with Nora McInerny

1:15 p.m.

Closing Remarks with Alex Atzberger, Episerver CEO


On Demand Library Featuring:

Thank You Sponsors!

Platinum

Silver

Bronze

Luncheon Sponsor - NishTech

Reading Break Sponsor - Yaksa

A special thanks to our corporate partner Microsoft for their assistance in making Ascend B2B possible

Why Attend Ascend B2B?

Social distancing changed the game. The pandemic was the catalyst that accelerated change in B2B. Roles changed, preferences changed, the world as we know it changed. Now we must persevere.  Ascend B2B brings together our community of B2B professionals, Episerver partners and industry experts to help B2B companies strengthen their digital strategies, build more customer-centric experiences and pave the path…onward together.

Join us to get actionable insights, practical solutions and industry-leading resources that will help you shape the future of your business and create outstanding customer experiences.   

Attend keynote sessions, network with forward-thinking professionals, and join hands-on workshops about commerce, content and everything in between.

Anyone in marketing, IT, leadership or other business roles from companies in the manufacturing, distribution, high tech and financial services industries would highly benefit from attending Ascend B2B 2020.  The conference will empower B2B companies to: 

  • Identify, learn and apply new skills that help you strengthen your team
  • Shape your business with leading digital strategies 
  • Connect with and learn from like-minded companies, industry visionaries and the Episerver family